Trying stuff is cheaper than deciding whether to do stuff
February 11, 2008 by wemediaguru
A new standard may have been set when it comes to the time it takes to implement an innovative idea in the online journalism world.
Scott Karp has a post, The Pace of Innovation in Journalism, at Publishing 2.0 that argues that time is now 48 hours.
On the web, with cost of technology so low (or, in the case of Publish2, free), innovation can happen very fast and very cheap simply by TRYING.
I couldn’t agree more. Much of the frustration that I feel at times has to do with the lack of moving on an idea. I am a little younger and tend to more quickly on ideas that some. That’s OK.
What I don’t like is another meeting followed by another meeting to try and get something accomplished that could easily be done in 48 hours. I like the fail fast mentality.
Does anyone have any examples of ideas that have been turned around very quickly and done well?
wemediaguru
