Posted in media, tagged audience, context, trust on April 15, 2008 | No Comments »
My friend Tom wrote today that Not Content-Context is King, and I sort of agree with him.
I used to be one of those Web 2.0 junkies with a journalism background who thought content was king. I’ve since fell off that train, and rightly so.
Rather, I argue now that trust is king.
Here’s my reasoning, and don’t [...]
Posted in media, tagged audience, wedia, wemedia on April 15, 2008 | No Comments »
Back on the we media train for a day or so there are a couple of thoughts left from the Mid-American Press Institute workshop that are good to include here.
There was a lot of talk among newsroom mangers at the workshop, and even here at The Gazette, about what are priorities since more is being [...]
Posted in media, tagged audience, content, Digg, Flickr, unbundle, YouTube on February 1, 2008 | 1 Comment »
Newsrooms can’t be everything to everybody, but we can be everywhere.
That is a hard concept to accept for most traditional journalist. The industry is used to pushing information in one direction and holding it close until that point comes.
But if we don’t begin to embrace the need to unbundle content and be on Flickr, YouTube, [...]
Twitter Feed
wemediaguru