Why I hate the word, not the concept, of hyperlocal
Posted in media, tagged hyperlocal, strategy on February 12, 2008 | 1 Comment »
Don’t get me wrong, it’s not that I disagree with the concept. It’s just the word I don’t like. Hyperlocal is just local isn’t it?
Mark Potts has what I think should be a wakeup-call kind of post asking the simple question: What is your hyperlocal strategy.
Now, as I just stated, I would rephrase the question, [...]
wemediaguru
